Digital Marketing Online Course2020-03-20T11:36:28+00:00

Project Description

Digital Marketing Online Training

6 Weeks Online Advanced


Why Should You Take Digital Marketing?

  • Up-to 45% of the business have already acquired Digital marketing strategies to promote their products and businesses
  • According to a report by Kstart and YourStory, the digital marketing industry is growing at 40% year-on-year.
  • All large & small businesses in India will turn online by 2020, giving rise to immense need of Digital Marketers with over 20 Lakh Job Openings by 2020.

Why Digital Marketing Training At Sieve Software?

  • Sieve Software offers one of the best Digital Marketing online training in Hyderabad with a comprehensive course curriculum.
  • Elevate your practical knowledge with quizzes, assignments, Competitions and Hackathons to give a boost to your confidence with our hands-on Digital Marketing Training.
  • Digital Marketing in Hyderabad at Sieve Software Makes you industry ready with coaching sessions, interview prep advice, and resume with 1-1 Mentoring.

Digital Marketing Description

What is digital marketing?

Digital marketing (internet marketing) refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are online.

Types of Digital Marketing Campaigns

Search Engine Marketing (SEM) commonly used with Google AdWords and Bing Ads. Search engine marketers drive traffic to dedicated landing pages with effective ad copywriting with the goal of completing an action. Google AdWords (Google Ads) and Google Analytics is the most common tools for marketers to use for both search and display advertising. This form of marketing is also known as PPC which stands for pay-per-click.

Social Media Marketing is one of the main branches that digital marketing focuses on as it is used platforms such as Facebook, Twitter, Instagram, LinkedIn and more. It is a platform which provides the most direct, fastest and widespread connectivity between the brand and its consumers.

Email Marketing is another form of digital marketing, but this is a much more direct method than the other forms we talked about before. Email has been around for decades and still, people check their emails at least a few times a day. It is the most direct way to reach one’s customers and with the technology and the right data analytical skills, we can even analyze all sorts of customer engagement after an email has been sent out.

Content Marketing involves the creation and promotion of information which is not necessarily directly linked to promoting the brand, but its intention is to arouse interest in its products and services and things related to the industry. Having a robust content strategy that ties into additional internet marketing channels and overall marketing plan can help increase your brand’s exposure online.

Affiliate Marketing pertains to working with third-party websites to help promote your brand. If a website can drive traffic back to your site and that traffic takes a desired action, you pay the website a commission. Affiliate marketing is an excellent way to work with influencers to promote your brand and drive awareness to your product.

SEO (Search Engine Optimization) is the process of boosting the content, technical set-up and overall reach of your website so that your brand’s website appears at the top of search engine results. The goal being to attract your customers to your website when they search for related products or services. Inbound marketing with effective blogging is a common strategy for this marketing channel.

Mobile Marketing Studies show that people look at their cell phones for 42% of the time that they are awake, not only that, cell phones are the most looked at devices around the entire world. Being able to be successful at Mobile Marketing is a great goal that every brand should try to achieve.

Online Courses and Programs

Digital Marketing is not just about advertising, it is about reaching the right customers, at the right time, with the correct information. All top three criteria can only be met perfectly if the marketing team is proficient in understand and analyzing the market, data trends and previous marketing strategies.

There are numerous courses that edX offers on Digital Marketing. Starting from very diverse courses like Fundamentals of Digital Marketing, Social Media, and E-Commerce offered by UPenn’s Wharton, to much more specialized courses like Digital Strategy and Action by Babson. EdX also offers more courses on Digital Branding and Engagement and Online Marketing Strategies by CurtinX, BUx and ColumbiaX. Take a free digital marketing course today.

Jobs in Digital Marketing:

Digital Marketing majors have a few ways they can go with their careers, they can either choose to go towards a more research based job, where they analyze trends and customer behavior and responses; they can go towards the design and content building team or work to develop the digital marketing strategy.

1. Digital Marketing Manager – Median Annual Salary (2015) $ 75,000

2. Digital Marketing Account Manager – Median Annual Salary (2015) $ 45,000

3. Digital Marketing Analyst L1– Median Annual Salary (2015) $ 35,000

4. Email Marketing Specialist – Median Annual Salary (2015) $ 52,000

5. Technical SEO Manager – Median Annual Salary (2015) $ 95,000

Explore a Career in Digital Marketing

People spend twice as much time online as they used to a few years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. In order to enhance your resume, you can take one of our MicroMaster’s on Marketing in a Digital World by Curtin University. If that does not work for you, then UPenn’s Digital Marketing Professional Certificate Program can be a great way to get a head start on your digital marketing training and make your resume stand out. Use this course as the stepping stone of your Digital Marketing career. Ready to get started? Select, enroll and start learning to get your digital marketing certification today!

Digital Marketing Course Curriculum

  • Marketing Fundamentals
  • Marketing Mix
  • Inbound Vs Outbound Marketing
  • Value Proposition
  • USPs
  • Branding & Brand Positioning
  • Brand Equity
  • KPI (Key Performance Indicators)
  • What is Digital Marketing
  • Digital Marketing Framework
  • Digital Marketing Platforms and Strategies
  • Areas of Digital Marketing
  • Improving Brand Visibility
  • Niche Targeted Traffic Concepts
  • Understanding Leads
  • Strategies for Lead Generation
  • Case Studies of Digital marketing
  • What is Marketing
  • What is Content
  • Content Strategy
  • Types of Content
  • Why Content
  • Target Persona
  • Story Telling
  • Targeting Audience
  • How Content is Important for Digital marketing
  • What is website
  • Types of website
  • World wide web (WWW)
  • What is Domain
  • Types of Domain
  • WebHosting Concepts
  • Domain Hosting Business
  • Website Language and Technologies
  • Basics of Html CSS
  • Popular CMS
  • What is WordPress
  • Layout of Website
  • Planning and Conceptualizing a Website
  • Create the website using wordpress
  • How to Install Templates
  • Tools and Panels in wordpress
  • Plugins
  • What is Search engine optimization?
  • Google Algorithms
  • Importance of SEO in Digital Marketing
  • Understanding the website
  • Importance of keywords in SEO
  • On Page Optimization
  • Title Tag Optimization

    What is On Page Optimization

    Web layout Structure

    File Name organization

    Title Tag Optimization

    Meta Tag Optimization

    Content Optimization

    Anchor tag optimization

    Canonical URL

    Using Robots.txt in websites

    Bread Crumbs

    Rich Snippets

    URL Redirection Techniques

    Google Webmasters Tools

    How to submit a website to GWT

  • What is off Page Optimization
  • Link Building Techniques

    Types of Linking Methods

    DoFollow and NoFollow

    Link Analysis Tools

    Directory Submissions

    Classified posting

    Social Bookmarking

    Cassifieds for Inbound Marketing.

    Guest Blogging

    Press Release

  • What is Local Seo
  • What is Local SEO

    Importance of Local SEO

    Submission to Google My Business

    Importance of Local SEO

    Submission to Google My Business

    Google My Business Page Optimization

    Local SEO Ranking Signals

    Citations and Local Submissions

    SEO Reporting Diagnosis of SEO

    Website Position Analysis Website Monthly Reports.

  • What is website
  • What Is SEM?
  • Research and Analysis of Keywords
  • Introduction to Keyword Search Types of keywords?
  • Keyword Research Methodology Keyword Research tools
  • Market Research and Analysis
  • Competitor analysis
  • What is Google Ads
  • Types of Ads
  • Understanding inorganic Search results
  • Google Ads Overview
  • Setting up a Google Ad Account
  • Campaigns, Ad Groups, Ads, Keywords and Extensions
  • Difference Between Search and Display campaign
  • How does Google Rank Ads
  • Understanding Adwords algorithm
  • Quality Score
  • Why Quality score is important?
  • What is CTR? Why is it Important?
  • Understanding bids. What is bidding strategy?
  • Pros and Cons of Different Bid Strategy
  • Creating search campaigns
  • Types of search campaigns – Standard, All features, dynamic search & product listing google merchant center.
  • Creating our first search campaign.
  • Doing campaign level settings.
  • Different types of local targeting.
  • Enhanced CPC, WHat is CPA
  • Types of Ad Extensions
  • Understanding Ad Extensions
  • Adding Ad Extensions In the campaigns
  • Creating Ad Groups Using Tools
  • Finding Relevant Keywords
  • Adding Keywords in Ad Groups
  • Keyword Planner Tool
  • Understanding Types of Keywords
  • Creating Ads
  • How to Write Compelling Ad Copy.
  • What is Conversion Tracking
  • Optimizing Campaigns
  • Importance of CTR
  • Importance of quality score in optimization.
  • Optimizing with conversion report,performing keywords & non-performing keywords.
  • How decrease CPC.
  • Analyzing competitors performance
  • Display- Using display planner tool.
  • Finding relevant websites for ads placement.
  • What is remarketing?
  • Setting up remarketing campaigns.
  • Creating remarketing lists.
  • What is Social Media and why it Matters?
  • How does social media work?
  • Social Media Frameworks
  • Social Media Process
  • Choosing your social media channels
  • Social Media Planning
  • Understanding Facebook
  • Facebook Pages, Groups, Messenger and Facebook Live
  • Marketing Tools in Facebook
  • Understanding Types of Facebook Ads
  • Setting up Campaigns
  • Optimization of Campaigns
  • Facebook Pixels
  • Instagram Marketing Strategies
  • Types of Instagram Ads
  • Setting up Campaigns
  • Optimization of Campaigns
  • Instagram Analytics
  • Quora Marketing Strategies
  • How to answer questions on Quora?
  • Types of Quora Ads
  • Setting up Campaigns
  • Optimization of Campaigns
  • Quora Analytics
  • Twitter Marketing Strategies
  • Types of Twitter Ads
  • Setting up Campaigns and Optimization
  • Twitter Analytics
  • LinkedIn Marketing
  • Types of LinkedIn Ads
  • Setting up Campaigns and Optimization
  • LinkedIn Analytics
  • YouTube Marketing Strategy
  • Setting up YouTube Account and optimization
  • YouTube Keywords Research
  • YouTube SEO
  • YouTube Analytics
  • Setting Up Display Campaigns
  • Setting Target Audience based on interest
  • Setting up Keywords, Topics, Placements.
  • Display ads Image Dimensions
  • Optimizations
  • How to plan creatives
  • How to create basic banner using canva
  • Basics of photoshop
  • Making Creatives using Photoshop
  • Basics of Illustrator
  • What is Email Marketing.
  • Importance of Email Marketing in DM
  • Types of Newsletter
  • Email Scheduling
  • List Creation
  • OPT in List
  • Email Template Design Parameters
  • Types of campaigns
  • What is Click Rate
  • Unique opens
  • Setting Up Email Marketing Account
  • What are autoresponders?
  • Practicals
  • Email Marketing Tools
  • Sign Up the tool
  • Write the Email Content
  • Design the Email template
  • Create the Campaign using Email Tool
  • Prepare the Reports.
  • Introduction to Google Analytics
  • How Google Analytics Works
  • Understanding GA Insights
  • Understanding cookie Tracking
  • How to Setup GA Account
  • How to Add Analytics code in website
  • Understanding Goals & Conversions
  • Understanding Bounce Rate & Exit rate
  • What is Link Tagging
  • Understanding Filters and Segments
  • How to View Customised Reports
  • Monitoring Traffic Sources
  • Monitoring Traffic Behaviour
  • Audience:
  • Active users
  • Cohort Analysis
  • Demographics
  • GEO
  • Interests
  • Behaviour
  • Technology
  • Mobile
  • User Flow
  • Acquisition:
  • Tree Maps
  • Sites Speed
  • Site Search
  • Site Content
  • User Management:
  • Adding users to account
  • Removing Access from account
  • What is Affiliate Marketing
  • How it is Important in DM
  • Increase of ROI using Affiliate Marketing
  • Attribution Models
  • How Affiliate Marketing works
  • Affiliate Marketing Tools
  • Affiliate Marketing Websites
  • Identify Merchants.
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps
  • Targeting ads via location
  • Targeting ads on search engine
  • Content Marketing on mobile
  • Mobile strategy-segmentations option targeting and differentiation
  • Mobile marketing mix
  • SMS marketing
  • Creating mobile application
  • Uploading mobile app in Android and iOS
  • Online Reputation Management
  • What is online reputation management?
  • Why online reputation management is need of hour
  • Understanding ORM scenario
  • How to deal with criticism online
  • 10 Online reputation management Commandments
  • 15 ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management
  • AI and Automation
  • How to create content using AI
  • How to boost conversions using AI tools
  • How to perform A/B testing using AI
  • How to Create personalize platform using AI
  • How to create Database using AI
  • How to get smart insights using AI

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